Tips for Smoothly Running a Dental Practice

Tips for Smoothly Running a Dental Practice

Apart from excelling in providing oral health care, running or having a dental practice takes is not a walk in the park. It is easy to get tangled up in the daily operations that you neglect other crucial elements of a prosperous dental practice.

The following are some of the tips for smoothly running a dental practice:

1. Make sure your staff is trained

The experience of a patient begins with the first contact. This in most cases is the reception or the front desk. The attitude, communication skills, and professionalism will for sure leave a long-lasting impression on the patients. This impression can either break or make your practice. Specialized training and continued education are very essential to make your dental practice a long term success.

2. Identify your point of difference

For your practice to be established as a principal oral health care center, you must identify the market. This helps you to convey your unique competitive advantages. Your diverse perspective has the command to attract and retain long-term patients at a high volume. To make this happen, you have to promote and utilize your campaigns and patients interaction.

3. Improve patient referrals

In the growth of your patient base, nothing is more important as word of mouth (pardon the pun). A recommendation from a trusted friend, colleague, family member, and not forgetting the internet can be the smallest motivation for a patient to choose your dental practice. To help you motivate patients to tell others about your services, you will be required to be very proactive in asking for the referral of patients. In addition, you can hand out referral cards in your office, offer referral bonuses, provide your patients with speedy links to online review sites, or even encouraging your workers to grow the practice.  Here is a video showing you how to grow patient referrals.

4. Build a network of trusted advisors

Starting on the day that you decide to start your practice, you will come across many people. Grow these relationships beyond being casual. It is crucial to team up with industry-specific advisers who will assist you with the numerous important decisions that always lie in the path of any dental practice. Your trusted advisers should include people like specialized CPA, dental equipment specialists, dental-specific lender, and much more.

5. Flexible financial options

To be a successful dentist, you need to know your market very well. It is a known fact that your patients come from different walks of lives. Therefore it is only prudent to offer a broad variety of payment option. This will make the patients more inclined to accept treatment suggestions and return for ongoing dental care. Apart from insurance coverage, other financial options also include credit, debit, cash and personal check.

Dental Marketing Strategies

Dental Marketing Strategies

Marketing is key to the success of any business, and a dental practice is no exception. If you open your dental clinic and you want it to do well, you are going to have to do some marketing even if it is outside your comfort zone. You have to devise effective strategies that lure in patients. You will need to stand out from the rest of the dentists out there. Below is a list of time tested dental marketing strategies.

1. Devise a referral bonus system

Getting referrals is one of the best ways to achieve growth, and it indicates that you patients are happy with your practice.  You can take this a step further and incentivize referrals.  Set a goal of making a certain percentage of new patients coming from your existing patients.  You can motivate your happy clients to encourage others to visit your practices.

2. Reach out to the community

The best way to do this is by ensuring that your dental services have positive community image. Ensure that you target consumers and neighbors that lie within close proximity of your business. You can do this by participating in community events such as neighborhood celebrations or voluntary services. This will give you an excellent platform of networking with potential dental patients.

3. Start a dental services blog

You can’t afford to underestimate the potential of a blog when it comes to connecting with potential clients. Come up with a blog for your dental practice. Share interesting information that is of benefit to the lives of your audience. This will help you reach out to new clients.

4. Sending a monthly e-newsletter

This is a great way of ensuring that you keep contact with both your current and potential patients. Ensure the monthly e-newsletter has interesting dental tips and new technologies that have emerged in the dental industry. You can also include fun articles in your e-newsletter. These newsletters will act as reminders to your patients to make appointments without being too pushy.

5. Web Presence

With the current technological growth, most people rely on the internet when searching for dental clinics. You can’t therefore afford to be absent from the internet. You can do this by setting up a simple website that can allow your patients reach you easily. Encourage your current patients to give your websites positive reviews that will help attract new patients. You can also customize the website so that patients can book appointments there.